About

April Thompson

April Thompson is a writer, editor and small business consultant. For more than a decade, April has worked with a variety of clients, to include businesses, publications, nonprofits, and individuals, covering a range of topics from travel to global, environmental and community issues. Contact for a project quote.

Experience

Freelance Writer and Small Business Consultant, 1996-present      

•    Worked exclusively as a freelance writer and editor for more than 10 years, authoring articles appearing in dozens of books and magazines to include as Asian Geographic, the San Francisco Bay Guardian and The Christian Science Monitor.

•    Hired as a communications consultant for organizations such as the Centers for Disease Control & Prevention and Yerba Buena Center for the Arts.

•    Consulted for a variety of business clients, to include a fair trade sports company, a fair trade retail store, and a travel agency, to bolster their sales and marketing efforts. Scope of work included developing pipeline of leads, conducting sales calls, organizing in-store promotions, developing community partnership activities, creating marketing materials, representing clients at special events, and conducting customer surveys.

•    Introduced line of fair trade products from Guinea and Brazil, handling everything from packaging to marketing, sales and distribution.

 GoodWeave USA, Director of Marketing & Communications, 2008 - 2012     Washington, DC

•    Reached 60 million consumers through a multifaceted campaign to end child labor and promote sales of child-labor-free rugs through advertising, website, social media, events, PR, and strategic partnerships.

•    Executed an organizational rebranding, including a new certification label.

•    Oversaw marketing campaign to promote certified rug sales in Macy’s.

•    Launched photo exhibition co-sponsored by the U.S. Fund for UNICEF.

•    Cultivated business partnerships and negotiated sales and marketing opportunities in collaboration with member network of 90 rug companies.

•    Developed in-store collateral and sales tools for a network of 1,000 retailers.

•    Secured more than $500,000 in pro-bono advertising annually and earned features on CNN International, MSNBC, Voice of America and other high-profile media outlets.

•    Created a carbon-offsetting program for rug company partners.

•    Managed a dynamic team of staff, interns, vendors and consultants.

Global AIDS Alliance, Development Associate, April - December 2008     Washington, DC

•    Researched and cultivated pipeline of institutional funding leads.
•    Wrote content for proposals and organizational communications.
•    Developed an online photo auction for World Day Against AIDS.

Modern Architects for Rural India, Consultant, Winter 2006
Andhra Pradesh, India

•    Wrote and designed a 40-page profile for this grassroots organization’s work in education, natural resources, agriculture, health, economic development and good governance.

TechnoServe, Consultant, Summer 2006
Dar es Salaam, Tanzania

•    Conducted pilot research on the impact of fair trade on Tanzania’s tea-producing communities and a feasibility study on the fair trade certification for tea farming cooperatives.

Mano River Women’s Peace Network, Consultant, 2004 - 2005
Conakry, Guinea   

•    Developed a bi-lingual website and newsletter, co-produced a documentary, evaluated field offices, designed projects, and secured five grants for this recipient of the UN Human Rights prize.

Winrock International, Consultant, Spring 2004
Labé, Guinea

•    Researched, wrote, designed, and photographed a bilingual 60-page magazine, translated documents, and trained local staff in communications for this USAID-funded natural resources project.

UN World Food Programme, Communications Officer, 2003
Conakry, Guinea

•    Wrote, edited and designed bi-lingual publications, managed staff, and organized diplomatic missions and special events.
   

American Society on Aging, Associate Editor, 1995 - 1996
San Francisco, CA   

Affordable Housing Finance, Assistant Editor, 1994 - 1995
San Francisco, CA

Saybrook Institute, Research Assistant, 1993 
San Francisco, CA  


Education

American University, School of International Service (SIS) and Kogod School of Business, Washington, DC

Masters of Business Administration and Masters in International Development, December 2007
•    Graduated in two and a half years with a 3.9 GPA.

•    Received scholarships from the American Association of University Women, Datatel and SIS.

University of Virginia, Charlottesville, VA

Bachelor of Arts, Psychology, May 1993
•    Graduated in three years with 3.8 GPA. 
•    Inducted into Golden Key and Psi Chi national honor societies.


Languages

French (fluent); Portuguese (conversational); basic vocabulary in Arabic & Spanish